Sarunjade · AI & Automation Consultant

Reveal the broken
Rebuild to last
Real — not talk

About Me

Sarunjade Prasertsuwan

AI & Automation Consultant · Kung Fu Practitioner · Dystopian Novelist

AI chatbots, workflow automations, and operational SaaS — from SMEs to enterprise, in Thailand and beyond. Backed by performance marketing for global brands and data analysis at multinational insurers.

Skills

AI Integration · Workflow Automation · Conversational AI · Prompt Engineering · Claude / OpenAI APIs · n8n · Supabase · Next.js · Vercel · SQL · Python · R · Power BI · Looker Studio · LINE & Messenger APIs · Google Workspace APIs · Performance Marketing & SEO

My Legacy

The Legacies I'm Building

Four pursuits that define who I am beyond the work — each with its own story and writing.

Life Milestone Roadmap

The Timeline of My Life

Click individual milestones to expand details, or toggle all milestones at once.

Three Return Trips, One Country

The New Zealand Trilogy

Three trips, thirteen years apart — a student, a graduate, and a man closing a chapter, all in the same country.

Short-Term English Course
First ChapterJun - Jul 2010

Short-Term English Course

University of Otago, Dunedin

My first time living overseas — a short-term English course at the bottom of the South Island that planted the seed for everything that followed.

Master's in Marketing
555 Days2017 - 2019

Master's in Marketing

University of Auckland

555 days that shaped who I am today, far beyond a transcript — a chapter with a lot more to it than I've written here yet. Trust me.

The Road South, Then Alone
Full Circle2023

The Road South, Then Alone

Christchurch → Queenstown, then Auckland

A 10-day trip with my ex, from Christchurch to Queenstown, where our paths split — then a solo stop in Auckland to see few old friends before flying home.

Professional Journey

Work Experience

AI Automation Engineer (Freelance)
AI & Automation2024 - Present

AI Automation Engineer (Freelance)

Independent — Thai SMEs

LINE and Facebook AI chatbots with RAG, intent classification, and human handoff for 20+ SMEs; bank-slip OCR; and CR-OS3, a multi-tenant car-rental operations SaaS.

Senior Data Analyst
Data Analytics2024

Senior Data Analyst

Generali Thailand

Built a Customer Lifetime Value model to prioritize high-value customers, fixed retention-calling SQL logic, and delivered dynamic Power BI dashboards.

Data Analyst, Assistant Manager
Data Analytics2022 - 2024

Data Analyst, Assistant Manager

Prudential Life Assurance

Built the medical EB dashboard and digital-sales dashboards (SQL, Power BI, DAX); ran GA4/GTM funnel analysis and buyer-persona insights for low-converting packages.

Performance Marketer
Performance Marketing2019 - 2021

Performance Marketer

aCommerce — L'Oréal, Reebok, HomePro, 3M

During COVID lockdown, optimized SEM/GDN/GSA to grow users to 3M, sales 10x, and ROAS 25x. Named Q4 2020 MVP.

Online Content Editor
Content & Media2016 - 2017

Online Content Editor

Marketing Oops

Thailand's leading digital-marketing publisher — 1.49M views across 300+ articles; interviewed Coca-Cola Thailand, DTAC's CMO, and the founders of Airbnb.

Academic Foundation

Education & Studies

Degree2017 - 2019

Master of Marketing

University of Auckland, New Zealand

Strategic digital marketing, consumer insight, and design thinking. Led a strategic digital marketing project for Les Mills International.

Bachelor of Laws (LL.B.)
Degree2013 - 2016

Bachelor of Laws (LL.B.)

Thammasat University

Studied Thai and international law; led a public legal-awareness campaign on pedestrian right-of-way, covered by Thai PBS, PPTV, and Family News.

BA, Development Economics
Degree2008 - 2012

BA, Development Economics

Thammasat University · GPA 3.43 (Honours)

Development economics and international development. University debate representative and keynote speaker at the Economics symposium.

Credentials & Honors

Awards & Certificates

Leadership2016

Distinguished Toastmaster (DTM)

Toastmasters International

The organization's highest achievement in communication and leadership. Also earned the Triple Crown and Area Director of the Year 2016, rising from Club President to Division Director.

Certification2019

Digital Marketing Analytics

MIT Sloan School of Management

A 6-week intensive on leveraging data analytics, digital advertising, and predictive modeling to grow reach and optimize ROI.

Award2020

Most Valuable Player (Q4 2020)

aCommerce

Nominated MVP for continuous-improvement advocacy — during COVID lockdown, grew a client account to 3M users, 10x sales, and 25x ROAS.

Certification2023

Certified Professional Data Analyst

DataRookie

Professional data-analytics certification covering SQL, statistical analysis, and business-focused data visualization.

Certification2021

Google Data Analytics Professional

Coursera

Google professional certificate in the full data-analysis lifecycle — cleaning, analysis, and visualization.

Certification2021

Facebook & Google Ads Certified

Meta Blueprint · Google (2021)

Media Planning, Buying & Marketing Science (Meta) and Google Ads Search & Display — plus Google Analytics IQ (2017).